From zero pipeline to 20× MRR growth in 12 months.
Seed-stage data intelligence company. Three people in a small office. No marketing function, no pipeline, no brand. GDPR months from enforcement. I was the first marketing hire — Head of Marketing — and I built the entire demand generation engine solo, through the teeth of the biggest regulatory shift in B2B data history.
Select Engagements
Detailed overviews of infrastructure transformations for high-growth B2B and consumer brands.
Seed-Stage Revenue Engine — Zero to 20× MRR
Three-Brand Portfolio — Attribution From Zero
System Architecture
I don't just advise; I build. These are the platforms where I spend my time engineering the underlying logic of your revenue engine.
First hire. Full engine. Regulatory headwind.
There was no playbook. I joined as employee #3 and built every system from zero — CRM architecture on Salesforce and HubSpot, the company website coded on WordPress/ThemeX, all sales email sequences, nurture flows, landing pages, web copy, marketing collateral, and business materials.
I created the proprietary Case Study Framework and Hero Content Strategy that became the company's repeatable growth playbooks. I ran an international trade show programme with six-figure budgets, developed a public speaking programme on GDPR and data regulation, and recruited and managed a 4-person marketing team.
Attribution infrastructure connected campaign spend to pipeline from day one. The systems I built during this 14-month period supported the company's trajectory through Series A, B, and C — $130M+ raised, 550+ employees, $83M ARR as of 2026.
Diagnostic Audit
Deep dive into current configuration, identifying structural flaws, gaps, and technical debt.
Architecture Design
Mapping the target state — data model, logic, integrations, and reporting framework.
Full-Stack Build
Configuring platforms, writing automation, deploying infrastructure. Hands on keyboard.
Handoff & Ops
Training your team to operate the system, or retaining me for ongoing fractional ops.
Engagement Models
Transparent scoping. No retainer traps. You pay for infrastructure that works.
Diagnostic Audit
A 2-week deep dive into your existing setup resulting in a comprehensive tear-down document.
- CRM Schema Review
- Attribution Gap Analysis
- Tech Stack Rationalization
Infrastructure Rebuild
End-to-end execution of the architecture designed in the audit phase. Hands-on build.
- CRM Migration & Setup
- Automated Routing Logic
- Custom Attribution Modeling
- Campaign Architecture
Fractional CMO RevOps
Retained execution to manage, iterate, and scale the infrastructure as you grow.
- Weekly Optimization Sprints
- Ad-hoc Campaign Builds
- Continuous Data QA
Stop guessing.
Fix the foundation.
Schedule a 30-minute diagnostic call to discuss your current infrastructure bottlenecks and see if we're a fit.
Book a diagnostic call