Connect spend to revenue. Kill the black box.
Marketing spends money. Revenue appears. Or doesn't. Between those two events is a black box that most companies never open — because they've never built the attribution infrastructure to see inside it. I build it.
Select Engagements
Detailed overviews of infrastructure transformations for high-growth B2B and consumer brands.
Seed-Stage Revenue Engine — Zero to 20× MRR
Three-Brand Portfolio — Attribution From Zero
System Architecture
I don't just advise; I build. These are the platforms where I spend my time engineering the underlying logic of your revenue engine.
Attribution is infrastructure, not a dashboard.
I start with your campaign taxonomy — the naming conventions, UTM architecture, and source/medium definitions that every downstream report depends on. If these are wrong, nothing else matters.
Then I build the conversion tracking layer: stage transitions, not just form fills. I measure when a lead moves from MQL to SQL, from SQL to opportunity, from opportunity to revenue. Multi-touch attribution distributes credit across the entire qualification chain.
The output is a reporting system where you can answer "which channel produced fee-paying clients?" with confidence — not guesswork.
Diagnostic Audit
Deep dive into current configuration, identifying structural flaws, gaps, and technical debt.
Architecture Design
Mapping the target state — data model, logic, integrations, and reporting framework.
Full-Stack Build
Configuring platforms, writing automation, deploying infrastructure. Hands on keyboard.
Handoff & Ops
Training your team to operate the system, or retaining me for ongoing fractional ops.
Engagement Models
Transparent scoping. No retainer traps. You pay for infrastructure that works.
Diagnostic Audit
A 2-week deep dive into your existing setup resulting in a comprehensive tear-down document.
- CRM Schema Review
- Attribution Gap Analysis
- Tech Stack Rationalization
Infrastructure Rebuild
End-to-end execution of the architecture designed in the audit phase. Hands-on build.
- CRM Migration & Setup
- Automated Routing Logic
- Custom Attribution Modeling
- Campaign Architecture
Fractional CMO RevOps
Retained execution to manage, iterate, and scale the infrastructure as you grow.
- Weekly Optimization Sprints
- Ad-hoc Campaign Builds
- Continuous Data QA
Stop guessing.
Fix the foundation.
Schedule a 30-minute diagnostic call to discuss your current infrastructure bottlenecks and see if we're a fit.
Book a diagnostic call