Align marketing, sales, and CS around one reality.
Most companies don't have RevOps. They have three departments using the same CRM in three incompatible ways, arguing at the monthly pipeline review. I build unified reporting and operational infrastructure connecting acquisition to retention.
Select Engagements
Detailed overviews of infrastructure transformations for high-growth B2B and consumer brands.
Seed-Stage Revenue Engine — Zero to 20× MRR
Three-Brand Portfolio — Attribution From Zero
System Architecture
I don't just advise; I build. These are the platforms where I spend my time engineering the underlying logic of your revenue engine.
Shared metrics and operational alignment.
Revenue Operations is not a job title. It's a structural property of your business: the degree to which marketing, sales, and customer success share a common data model and a common definition of pipeline health.
I build a unified data model providing a single source of truth for pipeline definitions and conversion events. I implement shared reporting infrastructure so dashboards are built on agreed definitions, not individual interpretations.
Finally, I design the operational cadence — the weekly and monthly processes that enforce the system, define escalation triggers, and resolve attribution debates with an agreed model.
Diagnostic Audit
Deep dive into current configuration, identifying structural flaws, gaps, and technical debt.
Architecture Design
Mapping the target state — data model, logic, integrations, and reporting framework.
Full-Stack Build
Configuring platforms, writing automation, deploying infrastructure. Hands on keyboard.
Handoff & Ops
Training your team to operate the system, or retaining me for ongoing fractional ops.
Engagement Models
Transparent scoping. No retainer traps. You pay for infrastructure that works.
Diagnostic Audit
A 2-week deep dive into your existing setup resulting in a comprehensive tear-down document.
- CRM Schema Review
- Attribution Gap Analysis
- Tech Stack Rationalization
Infrastructure Rebuild
End-to-end execution of the architecture designed in the audit phase. Hands-on build.
- CRM Migration & Setup
- Automated Routing Logic
- Custom Attribution Modeling
- Campaign Architecture
Fractional CMO RevOps
Retained execution to manage, iterate, and scale the infrastructure as you grow.
- Weekly Optimization Sprints
- Ad-hoc Campaign Builds
- Continuous Data QA
Stop guessing.
Fix the foundation.
Schedule a 30-minute diagnostic call to discuss your current infrastructure bottlenecks and see if we're a fit.
Book a diagnostic call