Your Website
Should Be Your
Best Salesperson.
Most companies treat their digital presence as a brochure. I treat it as a revenue system. I design the architecture and I write the code. One person, full stack. I don't build websites. I build state machines that sell.
7 interconnected web properties. Built in one month. On a framework 15 years in the making.
What I Actually Fix
“You just raised and you need a marketing department yesterday”
Full-Stack v1.0 Build
Funding, product, no infrastructure. I build the whole thing: website, CRM, forms, funnels, paid channels, attribution, content engine. Solo. Your first marketing hire walks into a working system, not a blank Notion page.
“Nobody trusts the data”
Commercial Ontology & CRM Architecture
I formalise your Product → Feature → Solution → Use Case hierarchy inside your CRM. Clean objects, clean fields, clean reporting.
“We can’t attribute revenue to marketing”
Attribution Architecture & Revenue Systems
I build the attribution infrastructure — campaign to asset group to asset to channel to source — so you can answer the only question that matters: which spend actually produced fee-paying clients?
“Pipeline is full of junk”
Qualification Engineering & Pipeline Audit
I replace fuzzy stages with Boolean qualification gates. MQL → SQL → FTP → RTP with hard criteria at each transition. Your forecast becomes a measurement, not a prayer.
“We’ve outgrown our setup and need senior direction”
Fractional Growth Leadership
I come in above your existing team, redesign the commercial architecture, train them to operate it, and leave you with a system that scales. Senior-level architecture at the layer where strategy meets execution.
The Three Things Your CRM Confuses
Your CRM collapses three fundamentally different measurements into a single number. That's why your pipeline feels broken even when the traffic is up.
Lead Scoring
How structurally close is this contact to your ideal buyer?
Static fit. Not intent. A high score with no recent engagement is a cold match.
Lead Health
Is this contact accelerating, stalling, or decaying?
Temporal engagement measured over a ~70-day window. Without it, your team chases ghosts.
Lead Qualification
Have the Boolean conditions for advancement been met?
A state machine: MQL → SQL → FTP → RTP. Each transition is won or lost. No fuzzy stages.
How Commercial Architecture Works
Every company has two structural hierarchies: what you sell, and how contacts become customers. I've formalised both — a commercial ontology (Brand → Product → Feature → Solution → Use Case → Persona) and a qualification chain (MQL → SQL → FTP → RTP) with Boolean transitions.
The framework is pipeline-agnostic. It works for B2B SaaS, B2C platforms, EdTech marketplaces, and professional services.
See the Full FrameworkTimothy Solomon
There's no clean job title for what I do. I design CRM architectures and build them. I plan attribution models and write the code. I develop campaign strategy and set up the ad accounts, landing pages, forms, and automation. Full stack means full stack — from commercial ontology to React component to Google Ads conversion tag.
15 years across B2B and B2C — Cognism ($10K → $200K MRR), four years running dual pipelines for EdTech tutoring platforms, a lead management SaaS, a digital agency across London and Tel Aviv. The plumber charges £400 for two minutes of work. You're not paying for the two minutes. You're paying for the 15 years it took to know which pipe to hit.
Timothy Solomon
Growth Director (Independent)
How I Work
Diagnostic
A focused conversation about where you are. If you’re early-stage, what needs to exist. If you have a team, what’s broken. Either way, I’ll tell you what I see — including whether you actually need me.
Architecture & Scope
A clear proposal: what gets built, what gets fixed, what gets documented. Defined deliverables and realistic timelines. No jargon, no inflated SOWs.
Build, Train, Transfer
I build the system — every layer, hands-on. Then I document it, train your team to operate it, and transfer ownership. Advisory retainers are available but never required.
Ready to Talk?
Book a free 30-minute diagnostic. I'll look at your pipeline architecture and tell you what I see — no hard sell. If I'm not the right fit, I'll tell you.
tim@hiretimothysolomon.com