Events are a pipeline channel. I build the infrastructure.
Show selection, booth operations, session architecture, lead capture, qualification at the table, and post-event routing back to the CRM — I run all of it. Every event gets the same attribution infrastructure as your digital channels.
Select Engagements
Detailed overviews of infrastructure transformations for high-growth B2B and consumer brands.
Seed-Stage Revenue Engine — Zero to 20× MRR
Three-Brand Portfolio — Attribution From Zero
System Architecture
I don't just advise; I build. These are the platforms where I spend my time engineering the underlying logic of your revenue engine.
Events with pipeline attribution built in.
I start with pipeline objectives — not a venue shortlist. Show selection is modelled on expected pipeline yield, audience quality, and competitive presence. Every event has a target cost-per-qualified-lead before we commit.
On-site operations are engineered: lead capture synced directly to CRM with qualification at point of contact, session tracks designed for pipeline generation (not satisfaction surveys), and procurement managed with documented run-of-show logistics.
Post-event, every lead enters an automated routing sequence with SLA timers. Attribution tracks each lead through to deal close. You know exactly what the event produced.
Diagnostic Audit
Deep dive into current configuration, identifying structural flaws, gaps, and technical debt.
Architecture Design
Mapping the target state — data model, logic, integrations, and reporting framework.
Full-Stack Build
Configuring platforms, writing automation, deploying infrastructure. Hands on keyboard.
Handoff & Ops
Training your team to operate the system, or retaining me for ongoing fractional ops.
Engagement Models
Transparent scoping. No retainer traps. You pay for infrastructure that works.
Diagnostic Audit
A 2-week deep dive into your existing setup resulting in a comprehensive tear-down document.
- CRM Schema Review
- Attribution Gap Analysis
- Tech Stack Rationalization
Infrastructure Rebuild
End-to-end execution of the architecture designed in the audit phase. Hands-on build.
- CRM Migration & Setup
- Automated Routing Logic
- Custom Attribution Modeling
- Campaign Architecture
Fractional CMO RevOps
Retained execution to manage, iterate, and scale the infrastructure as you grow.
- Weekly Optimization Sprints
- Ad-hoc Campaign Builds
- Continuous Data QA
Stop guessing.
Fix the foundation.
Schedule a 30-minute diagnostic call to discuss your current infrastructure bottlenecks and see if we're a fit.
Book a diagnostic call