Performance network. Zero to $150K monthly.
Greenfield affiliate performance network. Built and scaled the platform, the affiliate base, the B2B partnerships, and the operational infrastructure — as Director of Operations managing dev, API, and database teams. Adapted the entire operation through major regulatory disruption.
Select Engagements
Detailed overviews of infrastructure transformations for high-growth B2B and consumer brands.
Seed-Stage Revenue Engine — Zero to 20× MRR
Three-Brand Portfolio — Attribution From Zero
System Architecture
I don't just advise; I build. These are the platforms where I spend my time engineering the underlying logic of your revenue engine.
Growth, operations, and engineering — not just marketing.
This was a Director of Operations role, not a marketing-only engagement. I was responsible for the network itself, the revenue infrastructure, and the engineering teams building and maintaining the platform. Growth meant building the affiliate base from zero to 6,000+ users while simultaneously scaling B2B advertiser partnerships.
The B2B income model grew +300% and B2C margins improved +200% through a combination of strategic partnerships, platform optimisation, and operational discipline. Trade show coordination and public speaking on network economics and ad compliance supported the B2B pipeline.
Within months of launch, major regulatory changes in the industry forced a wholesale operational pivot. The ability to adapt the entire business model — platform, partnerships, compliance — while maintaining growth is central to the story of this engagement.
Diagnostic Audit
Deep dive into current configuration, identifying structural flaws, gaps, and technical debt.
Architecture Design
Mapping the target state — data model, logic, integrations, and reporting framework.
Full-Stack Build
Configuring platforms, writing automation, deploying infrastructure. Hands on keyboard.
Handoff & Ops
Training your team to operate the system, or retaining me for ongoing fractional ops.
Engagement Models
Transparent scoping. No retainer traps. You pay for infrastructure that works.
Diagnostic Audit
A 2-week deep dive into your existing setup resulting in a comprehensive tear-down document.
- CRM Schema Review
- Attribution Gap Analysis
- Tech Stack Rationalization
Infrastructure Rebuild
End-to-end execution of the architecture designed in the audit phase. Hands-on build.
- CRM Migration & Setup
- Automated Routing Logic
- Custom Attribution Modeling
- Campaign Architecture
Fractional CMO RevOps
Retained execution to manage, iterate, and scale the infrastructure as you grow.
- Weekly Optimization Sprints
- Ad-hoc Campaign Builds
- Continuous Data QA
Stop guessing.
Fix the foundation.
Schedule a 30-minute diagnostic call to discuss your current infrastructure bottlenecks and see if we're a fit.
Book a diagnostic call