Messaging derived from taxonomy, not brainstorms.
Most B2B messaging describes the product instead of the buyer's problem. I build messaging architecture — offer framing, value propositions, and narrative systems that make buyers self-identify before they talk to sales.
Select Engagements
Detailed overviews of infrastructure transformations for high-growth B2B and consumer brands.
Seed-Stage Revenue Engine — Zero to 20× MRR
Three-Brand Portfolio — Attribution From Zero
System Architecture
I don't just advise; I build. These are the platforms where I spend my time engineering the underlying logic of your revenue engine.
When products are defined, messaging writes itself.
Messaging isn't copywriting; it's architecture. The decisions you make about how to frame your offer cascade into your ICP definitions, pricing, persona targeting, and what sales says on the first call.
I build a Message House for each core product — establishing the single source of truth for what you do, for whom, against what alternative, and with what proof. This anchors all downstream content.
I define your ICP as precise operational specifications, build persona narratives documenting what buyers need to believe to say yes, and frame offers so they naturally eliminate sales friction.
Diagnostic Audit
Deep dive into current configuration, identifying structural flaws, gaps, and technical debt.
Architecture Design
Mapping the target state — data model, logic, integrations, and reporting framework.
Full-Stack Build
Configuring platforms, writing automation, deploying infrastructure. Hands on keyboard.
Handoff & Ops
Training your team to operate the system, or retaining me for ongoing fractional ops.
Engagement Models
Transparent scoping. No retainer traps. You pay for infrastructure that works.
Diagnostic Audit
A 2-week deep dive into your existing setup resulting in a comprehensive tear-down document.
- CRM Schema Review
- Attribution Gap Analysis
- Tech Stack Rationalization
Infrastructure Rebuild
End-to-end execution of the architecture designed in the audit phase. Hands-on build.
- CRM Migration & Setup
- Automated Routing Logic
- Custom Attribution Modeling
- Campaign Architecture
Fractional CMO RevOps
Retained execution to manage, iterate, and scale the infrastructure as you grow.
- Weekly Optimization Sprints
- Ad-hoc Campaign Builds
- Continuous Data QA
Stop guessing.
Fix the foundation.
Schedule a 30-minute diagnostic call to discuss your current infrastructure bottlenecks and see if we're a fit.
Book a diagnostic call