A website engineered as a revenue system.
A website should be an attribution coordinate, not a brochure. I design website architecture, conversion paths, and technical SEO infrastructure that turns traffic directly into trackable pipeline.
Select Engagements
Detailed overviews of infrastructure transformations for high-growth B2B and consumer brands.
Seed-Stage Revenue Engine — Zero to 20× MRR
Three-Brand Portfolio — Attribution From Zero
System Architecture
I don't just advise; I build. These are the platforms where I spend my time engineering the underlying logic of your revenue engine.
Structure first. Content second. Aesthetics third.
A website built as a revenue system is structurally different. Every URL maps to a node in your commercial ontology. Every form submission carries the full context of how someone arrived and what they care about.
I design URL structures that reflect your commercial taxonomy, ensuring they serve as clean attribution units. I define the content hierarchy to provide clear paths from awareness to conversion for every entry point.
Conversion architecture is embedded strategically — not just generic "Contact Us" buttons, but contextual CTAs and mid-funnel conversion options for buyers who aren't ready to talk to sales yet.
Diagnostic Audit
Deep dive into current configuration, identifying structural flaws, gaps, and technical debt.
Architecture Design
Mapping the target state — data model, logic, integrations, and reporting framework.
Full-Stack Build
Configuring platforms, writing automation, deploying infrastructure. Hands on keyboard.
Handoff & Ops
Training your team to operate the system, or retaining me for ongoing fractional ops.
Engagement Models
Transparent scoping. No retainer traps. You pay for infrastructure that works.
Diagnostic Audit
A 2-week deep dive into your existing setup resulting in a comprehensive tear-down document.
- CRM Schema Review
- Attribution Gap Analysis
- Tech Stack Rationalization
Infrastructure Rebuild
End-to-end execution of the architecture designed in the audit phase. Hands-on build.
- CRM Migration & Setup
- Automated Routing Logic
- Custom Attribution Modeling
- Campaign Architecture
Fractional CMO RevOps
Retained execution to manage, iterate, and scale the infrastructure as you grow.
- Weekly Optimization Sprints
- Ad-hoc Campaign Builds
- Continuous Data QA
Stop guessing.
Fix the foundation.
Schedule a 30-minute diagnostic call to discuss your current infrastructure bottlenecks and see if we're a fit.
Book a diagnostic call