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About

Timothy Solomon

Revenue infrastructure architect. 15 years building CRM systems, demand generation engines, and GTM strategy for B2B and B2C companies across SaaS, EdTech, Insurtech, and iGaming. Based in London.

Revenue Attributed
£8.5M+
B2B & B2C
15 Yrs
Average ROI
6.8×
MQLs Generated
100K+
The Approach

Infrastructure first. Results follow.

I specialise in CRM architecture, revenue systems, and GTM strategy — building the commercial infrastructure that allows companies to scale. My work covers lead qualification logic, attribution modelling, content engines, and cross-channel demand generation, consistently delivering in highly regulated industries and through periods of significant market disruption.

Whether it's managing multi-million-pound ad budgets, building proprietary SaaS platforms, or engineering the full demand generation engine for a high-growth B2B company, I bring a systems-level perspective to every engagement — always focused on measurable outcomes. I don't just advise. I build.

Career History

15 years. Six industries.

2018 – Present

Growth Director (Independent)

EdTech, Insurtech & iGaming Clients

£3.5M+ ad spend managed across three EdTech brands, generating £8.5M+ in attributed revenue and 100K+ MQLs. CRM and marketing automation built from scratch in heavily regulated insurance markets. First B2B DFS solution on the iGaming conference circuit.

2021 – 2023

Founder

Oblio (SaaS)

Built lead management platform with proprietary qualification algorithm based on Absorbing Markov chains and persona-based lead routing. Innovated EAV ORM schema design. Bootstrapped concept to MVP as sole founder.

2017 – 2018

Head of Marketing

Cognism (B2B SaaS)

20× MRR growth ($10K to $200K) in 12 months with 32% MoM average. First marketing hire, built the entire demand generation engine from zero. 6.8× ROI on $104K spend. SQLs +239%. Public speaking on GDPR and B2B data regulation.

2015 – 2017

Owner & Principal

FTL Marketing — Tel Aviv

$1.5M+ added to client pipelines in 12 months. Go-to-market strategy for SaaS and gaming startups, bridging Israeli R&D to US/UK markets.

2012 – 2014

Director of Operations

VIP Affiliates — Tel Aviv

Built affiliate performance network from zero to 6,000+ users and $150K monthly revenue. B2B income +300%, B2C margins +200%. Managed development, API, and database teams.

Skills & Platforms

What I build with

CRM & Automation
  • HubSpot
  • Salesforce
  • Pardot
  • Mailchimp
  • Klaviyo
  • n8n
  • Zapier
  • OpenAI API
Advertising
  • Google Ads
  • LinkedIn Ads
  • Meta/Facebook
  • Programmatic
  • Cross-channel Attribution
Development
  • React
  • TypeScript
  • Next.js
  • Python
  • API Design
  • WordPress
Public Speaking
  • Trade Shows
  • SaaS Conferences
  • iGaming Circuit
  • EdTech Events
  • Data Regulation

Want to work together?

30 minutes. I look at your setup and tell you what I see. No pitch. If I'm not the right fit, I'll say so.

Book a diagnostic call