Your next CMO should write code.
I operate as embedded marketing leadership — setting strategy, designing architecture, and building the systems myself. Website, CRM, attribution, paid channels, content engine, pipeline reporting. No handoffs, no subcontractors, no agency telephone game.
Select Engagements
Detailed overviews of infrastructure transformations for high-growth B2B and consumer brands.
Seed-Stage Revenue Engine — Zero to 20× MRR
Three-Brand Portfolio — Attribution From Zero
System Architecture
I don't just advise; I build. These are the platforms where I spend my time engineering the underlying logic of your revenue engine.
Strategy and implementation from the same person.
Most fractional CMOs arrive with a strategy deck and a calendar full of alignment meetings. I arrive with a code editor, a CRM login, and a formal architecture I've been building for 15 years.
For early-stage companies I build the entire infrastructure from scratch. Your first marketing hire walks into a working system. For established companies I come in above the existing team, redesign the architecture, and train them to operate it.
Because I leverage custom AI workflows for execution, I deliver the output of a full marketing function while maintaining the cohesive vision of a single architect.
Diagnostic Audit
Deep dive into current configuration, identifying structural flaws, gaps, and technical debt.
Architecture Design
Mapping the target state — data model, logic, integrations, and reporting framework.
Full-Stack Build
Configuring platforms, writing automation, deploying infrastructure. Hands on keyboard.
Handoff & Ops
Training your team to operate the system, or retaining me for ongoing fractional ops.
Engagement Models
Transparent scoping. No retainer traps. You pay for infrastructure that works.
Diagnostic Audit
A 2-week deep dive into your existing setup resulting in a comprehensive tear-down document.
- CRM Schema Review
- Attribution Gap Analysis
- Tech Stack Rationalization
Infrastructure Rebuild
End-to-end execution of the architecture designed in the audit phase. Hands-on build.
- CRM Migration & Setup
- Automated Routing Logic
- Custom Attribution Modeling
- Campaign Architecture
Fractional CMO RevOps
Retained execution to manage, iterate, and scale the infrastructure as you grow.
- Weekly Optimization Sprints
- Ad-hoc Campaign Builds
- Continuous Data QA
Stop guessing.
Fix the foundation.
Schedule a 30-minute diagnostic call to discuss your current infrastructure bottlenecks and see if we're a fit.
Book a diagnostic call