I am the Fractional CMO that does.
I own the pipeline. I don't delegate it. I build the report. I don't forward it.
I design the system. I don't describe it in a deck.
I trace revenue to source. I don't say "we think it was the campaign."
And when it's time to scale, I build the team and the process they follow.
Select Engagements
Detailed overviews of infrastructure transformations for high-growth B2B and consumer brands.
Seed-Stage Revenue Engine — Zero to 20× MRR
Three-Brand Portfolio — Attribution From Zero
System Architecture
I don't just advise; I build. These are the platforms where I spend my time engineering the underlying logic of your revenue engine.
Strategy and implementation from the same person.
Most fractional CMOs arrive with a strategy deck and a calendar full of alignment meetings. I arrive with a code editor, a CRM login, and a formal architecture I've been building for 15 years.
For early-stage companies I build the entire infrastructure from scratch. Your first marketing hire walks into a working system. For established companies I come in above the existing team, redesign the architecture, and train them to operate it.
Because I leverage custom AI workflows for execution, I deliver the output of a full marketing function while maintaining the cohesive vision of a single architect.
Diagnostic Audit
Deep dive into current configuration, identifying structural flaws, gaps, and technical debt.
Architecture Design
Mapping the target state — data model, logic, integrations, and reporting framework.
Full-Stack Build
Configuring platforms, writing automation, deploying infrastructure. Hands on keyboard.
Handoff & Ops
Training your team to operate the system, or retaining me for ongoing fractional ops.
Engagement Models
Transparent scoping. No retainer traps. You pay for infrastructure that works.
Diagnostic Audit
A 2-week deep dive into your existing setup resulting in a comprehensive tear-down document.
- CRM Schema Review
- Attribution Gap Analysis
- Tech Stack Rationalization
Infrastructure Rebuild
End-to-end execution of the architecture designed in the audit phase. Hands-on build.
- CRM Migration & Setup
- Automated Routing Logic
- Custom Attribution Modeling
- Campaign Architecture
Fractional CMO RevOps
Retained execution to manage, iterate, and scale the infrastructure as you grow.
- Weekly Optimization Sprints
- Ad-hoc Campaign Builds
- Continuous Data QA
Stop guessing.
Fix the foundation.
Schedule a 30-minute diagnostic call to discuss your current infrastructure bottlenecks and see if we're a fit.
Book a diagnostic call