Lifecycle stages with Boolean gates. Not opinions.
Automated stage transitions driven by predicate logic — not manual rep updates. Decay timers, SLA escalation, re-engagement triggers, and audit trails for every state change.
Select Engagements
Detailed overviews of infrastructure transformations for high-growth B2B and consumer brands.
Seed-Stage Revenue Engine — Zero to 20× MRR
Three-Brand Portfolio — Attribution From Zero
System Architecture
I don't just advise; I build. These are the platforms where I spend my time engineering the underlying logic of your revenue engine.
Every transition has a predicate. Every predicate has a timer.
I define each lifecycle stage with explicit entry criteria — Boolean conditions that must be true for a record to advance. No more subjective "I think this lead is qualified" stage updates.
Decay timers ensure stale records don't clog your pipeline. SLA escalation triggers when action items aren't completed within agreed timeframes. Re-engagement sequences activate for records that revert to earlier stages.
Every state change is logged with a timestamp and the predicate that triggered it. Your team can audit any record's journey through the lifecycle and understand exactly why it's at its current stage.
Diagnostic Audit
Deep dive into current configuration, identifying structural flaws, gaps, and technical debt.
Architecture Design
Mapping the target state — data model, logic, integrations, and reporting framework.
Full-Stack Build
Configuring platforms, writing automation, deploying infrastructure. Hands on keyboard.
Handoff & Ops
Training your team to operate the system, or retaining me for ongoing fractional ops.
Engagement Models
Transparent scoping. No retainer traps. You pay for infrastructure that works.
Diagnostic Audit
A 2-week deep dive into your existing setup resulting in a comprehensive tear-down document.
- CRM Schema Review
- Attribution Gap Analysis
- Tech Stack Rationalization
Infrastructure Rebuild
End-to-end execution of the architecture designed in the audit phase. Hands-on build.
- CRM Migration & Setup
- Automated Routing Logic
- Custom Attribution Modeling
- Campaign Architecture
Fractional CMO RevOps
Retained execution to manage, iterate, and scale the infrastructure as you grow.
- Weekly Optimization Sprints
- Ad-hoc Campaign Builds
- Continuous Data QA
Stop guessing.
Fix the foundation.
Schedule a 30-minute diagnostic call to discuss your current infrastructure bottlenecks and see if we're a fit.
Book a diagnostic call