Find the leaks. Fix the gates. Measure everything.
Stage-by-stage conversion analysis across your entire qualification chain — from first touch to closed-won. I measure velocity, aging, and leakage at every gate and produce a prioritised fix list.
Select Engagements
Detailed overviews of infrastructure transformations for high-growth B2B and consumer brands.
Seed-Stage Revenue Engine — Zero to 20× MRR
Three-Brand Portfolio — Attribution From Zero
System Architecture
I don't just advise; I build. These are the platforms where I spend my time engineering the underlying logic of your revenue engine.
Conversion, velocity, and leakage at every gate.
I pull raw pipeline data and measure three things at every stage transition: conversion rate (what percentage advance), velocity (how fast), and leakage (where and why deals fall out).
The analysis reveals the structural bottlenecks that spreadsheet dashboards hide — stages with 80% aging, qualification gates with no enforcement, and handoff points where leads die waiting.
The output is a prioritised fix list: which gates to tighten, which stages to restructure, which handoffs to automate, and the expected pipeline impact of each change.
Diagnostic Audit
Deep dive into current configuration, identifying structural flaws, gaps, and technical debt.
Architecture Design
Mapping the target state — data model, logic, integrations, and reporting framework.
Full-Stack Build
Configuring platforms, writing automation, deploying infrastructure. Hands on keyboard.
Handoff & Ops
Training your team to operate the system, or retaining me for ongoing fractional ops.
Engagement Models
Transparent scoping. No retainer traps. You pay for infrastructure that works.
Diagnostic Audit
A 2-week deep dive into your existing setup resulting in a comprehensive tear-down document.
- CRM Schema Review
- Attribution Gap Analysis
- Tech Stack Rationalization
Infrastructure Rebuild
End-to-end execution of the architecture designed in the audit phase. Hands-on build.
- CRM Migration & Setup
- Automated Routing Logic
- Custom Attribution Modeling
- Campaign Architecture
Fractional CMO RevOps
Retained execution to manage, iterate, and scale the infrastructure as you grow.
- Weekly Optimization Sprints
- Ad-hoc Campaign Builds
- Continuous Data QA
Stop guessing.
Fix the foundation.
Schedule a 30-minute diagnostic call to discuss your current infrastructure bottlenecks and see if we're a fit.
Book a diagnostic call